Concrete Marketing: Top 24 Concrete Advertising Ideas To Get More Concrete Contractor Leads
With the third quarter of 2022 in full swing, now is the perfect time to try some new concrete advertising ideas to grow your concrete business. If you’ve been wondering how to get more concrete contractor leads, we’ve got a ton of things you can try—and it all begins with your concrete contractor website design.
It’s important to try a variety of things when it comes to marketing for concrete contractors. Why? Because every concrete provider needs concrete contractor leads to survive—no matter your location or how long you’ve been completing concrete contractor jobs for your community. Without a good flow of new concrete contractor leads, it becomes impossible to grow your concrete business.
But, if you create a system that attracts new customers and delivers new concrete contractor leads to your business like clockwork, that’s a recipe for:
- More high-paying concrete contractor jobs
- Increased revenue for you and your crew
- A dependable way to grow your concrete business
We know why concrete contractor providers need to generate concrete contractor leads, but how can you do it affordably and efficiently? The answer is: a good concrete contractor website with good concrete contractor website design. If you’ve ever wondered how to get more concrete contractor leads, follow the steps below—and consider working with a concrete contractor marketing agency to grow your concrete business!
1. Get More Concrete Contractor Leads Through Your Website
If you don’t yet have a concrete contractor website, one of the best things you can do for your business is to create one. A concrete contractor website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your concrete contractor business
- Read about the concrete contractor services you provide
- See your service area
- Get in touch with you about concrete contractor jobs
- Become a quality concrete contractor lead for your business
Without a concrete contractor website and professional web design for concrete contractors, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A concrete contractor marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top concrete advertising ideas that’s been proven time and again to generate quality concrete contractor leads and grow your concrete business. So, if you’ve been wondering how to get more concrete contractor leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in concrete contractor leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local concrete contractors.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with concrete contractor lead generation. A concrete contractor marketing agency can also set you up with a professional concrete contractor website design and share other concrete advertising ideas to help grow your concrete business.
3. Always Use Local SEO to Generate Concrete Contractor Leads
Search engine optimization (SEO for concrete contractors) is still king in the concrete contractor digital marketing space, which is why SEO for concrete contractors is so popular. SEO is what moves your concrete contractor business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for concrete contractors alone can generate the majority of your concrete contractor leads (but we still recommend reading the rest of these concrete advertising ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a concrete contractor marketing agency and let an expert in SEO for concrete contractors get you up and running.
4. Get More Concrete Contractor Leads Through Facebook + Instagram
Still wondering how to get more concrete contractor leads? Marketing for concrete contractors on Facebook and Instagram can be a cost-effective method for concrete contractor marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal concrete customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need concrete providers in the future. If you’ve been wanting to try social media marketing for concrete contractors, this is definitely one of the concrete marketing strategies worth trying.
Paired with SEO for concrete contractors and professional web design for concrete contractors, this is a powerful way to grow your concrete business. A concrete contractor marketing agency can get you set up.
5. How to Get More Concrete Contractor Leads Through Strategic Alliances
Another smart way to generate concrete contractor leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of concrete contractor leads.
6. Create a Concrete Contractor Facebook Group
Having a dedicated Facebook business page for your concrete business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into concrete contractor leads and help grow your concrete business.
7. Content Marketing = Concrete Marketing
Creating content for your ideal customers is a great way to get more concrete contractor leads. Consider writing blog posts and articles that you can post on your concrete contractor website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- 5 Ways Stamped Concrete Can Beautify Your Home
- Top Indoor and Outdoor Concrete Styles of 2022
- How to Create Your Dream Patio This Summer
As you write these articles, plug your concrete services. Suggest that readers use a concrete contractor they can trust to do the job correctly the first time, and—if you’re affiliated with a certain concrete brand—talk them up!
8. Create Helpful YouTube Videos About Concrete
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful concrete videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a concrete contractor and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your concrete contractor website so they can learn more.
9. Email Marketing = Concrete Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your concrete contractor business, you’ll make (on average) a $40 return on your investment.
Because most concrete businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready concrete contractor leads and spend 33% less money on making sales.
10. How to Get More Concrete Contractor Leads at Trade Shows
Attending trade shows should be high on your list of concrete advertising ideas. They not only provide plenty of solutions for how to get more concrete contractor leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your concrete business.
11. Get Concrete Advertising Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and other concrete contractors—they’re likely to send more concrete contractor leads your way!
12. Give Telemarketing a Chance to Generate Concrete Contractor Leads
Though telemarketing was once a good channel for concrete contractor lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential concrete customers.
While this is a viable solution for concrete contractor marketing, it would be wise to evaluate how the cost compares to other concrete advertising ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Concrete Business
Did you know 85% of people search online to find local concrete contractors? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your concrete services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your concrete business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more concrete contractor leads.
14. Ad Retargeting Is a Fresh Concrete Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your concrete business.
Retargeting is a great way to keep your concrete business and concrete contractor website in front of potential customers who have already shown interest by visiting your website. This is one concrete contractor marketing idea well worth trying, especially if you’re already getting good traffic to your concrete contractor website. Throw in some SEO for concrete contractors for an extra visibility boost!
15. Make Your Concrete Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your concrete marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your concrete marketing and advertising for concrete contractors!
If you’re not sure where to start, take a look at how your competitors are generating concrete contractor leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Concrete Contractor Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for concrete contractors, at least 7 of them will click one of those ads and turn into a concrete contractor lead.
How much more money would you make per month with 7 more concrete contracts? For an extra boost, consider investing in concrete contractor digital marketing, then use SEO for concrete contractors and a professional concrete contractor website design to hook your potential customers.
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary concrete provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your concrete business since you’re both working to generate new concrete contractor leads.
18. Send Out Direct Mailers to Get More Concrete Contractor Leads
Here’s another concrete marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for concrete contractor leads from other sources to determine if this is a viable solution for you.
19. Canvass the Area to Generate Concrete Contractor Leads
Canvassing an area to generate concrete contractor leads might seem like an old-school marketing tactic, but it can still be effective in advertising for concrete contractors. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a concrete contractor job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a concrete contractor lead!
20. Increase Referrals to Get More Concrete Contractor Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your concrete business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the concrete marketing strategies you shouldn’t pass up.
21. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every concrete contractor job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your concrete contractor website and social media.
22. Use LinkedIn to Attract Concrete Contractor Leads
LinkedIn is more than a great place to establish yourself as a concrete expert and business owner—it’s a great place to generate concrete contractor leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the concrete services you provide.
23. Hunt for Concrete Contractor Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a concrete project. Take a quick scroll through the classifieds and see if anyone is looking for a concrete contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for concrete contractors on Craigslist are ready to work with you now and pay for your services.
24. Don’t Pay for Concrete Contractor Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your concrete business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your concrete contractor website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your concrete business is using concrete digital marketing. Combined, SEO for concrete contractors and professional concrete contractor website design can increase your online visibility and win you more concrete contractor leads.
Sign Up With Townsquare Interactive to Maximize Your Concrete Marketing Budget
Website design isn’t the only element of an effective concrete marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate concrete contractor leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for concrete contractors and reputation monitoring, can strengthen your concrete marketing campaign and help you to generate more concrete contractor leads.
The team at Townsquare Interactive specializes in creating concrete marketing campaigns and web design for concrete contractors that generate leads for concrete businesses across the country. All of our concrete contractor website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your concrete marketing campaign to the next level.
Click the button below to learn more about our concrete marketing strategies and how to grow your concrete business.