Last week I shared with you what I thought were pretty impressive sales numbers for Montana's first year of legal recreational marijuana. And while those numbers are significant (nearly $1 million per day in rec and medicinal cannabis sales), booze is still king in Big Sky Country. By a landslide. The 2022 (fiscal year) alcohol sales report from the Montana Department of Revenue reveals some interesting tidbits.

Michael Foth, Townsquare Media
Michael Foth, Townsquare Media
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Pick your poison.

The Department of Revenue oversees beer, wine, and liquor sales and they track alcohol sales data down to the bottle. Their annual Top Products Sold Report breaks down sales information (by the case) and the top-selling spirit in 2022 was...

Photo by Hermes Rivera on Unsplash
Photo by Hermes Rivera on Unsplash
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Tito's at the top.

Vodka reclaimed the top spot in 2022, with Tito's brand selling a whopping 48,081 cases of the neutral spirit (all size SKUs). Other top-selling vodka brands in Montana include Platinum 7x, Nikolai, and Crown Russe.

Credit: Pendleton Whisky
Credit: Pendleton Whisky
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Cowboy up with Pendleton at #2.

Canadian Whiskey (or "Whisky") is always a favorite in Montana, and the top-selling brand is Pendleton, selling 31,323 cases in 2022 (all sizes of SKUs). Other Canadian favorites in Montana include Black Velvet, R & R, and Crown Royal. Jack Daniels was the most popular domestic whiskey.

Photo by Vlad Tchompalov on Unsplash
Photo by Vlad Tchompalov on Unsplash
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Booze odds and ends.

According to the report, Fireball remains quite popular at #3 on the chart. Captain Morgan Spiced Rum and Jameson Irish Whiskey are popular and Jose Quervo Especial (no thank you) is the top-selling tequila in the Treasure State.

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