10 Holiday Marketing & Promotion Ideas for Small Businesses in 2023

The holiday season has finally arrived! As you prepare for the end-of-year chaos and plan for 2024 and beyond, don’t forget to take advantage of these holiday marketing ideas.

To maintain your competitive edge and ensure the holidays are a success for your business, you’ll need creative holiday promotional ideas you can leverage to revamp your digital marketing initiatives.

Here are 10-holiday promotion ideas for small businesses to consider:

1. Highlight Limited Time Offers

Consumers love a great deal, especially during the holidays! Switching up your typical promotional campaigns is a great way to entice consumers. Instead of going with free shipping or a standard 20% off across the board, consider:

• Buy One, Get One Free
• Free Gift With Purchase
• Mystery Gifts or Discounts
• Early Bird Offers

Adjusting the language you use for your promotions can help boost sales during the holiday season.

2. Plan a Holiday Social Media Contest

Social media is a powerful marketing platform that can help you boost brand visibility and grow your audience. With a holiday-inspired social media campaign, you can engage with your current audience and increase brand awareness during the holidays. Here are some holiday marketing ideas for social to consider:

• Holiday-inspired hashtag contest
• Photo or video contest
• Tag a friend
• Share the post

3. Optimize Your Website for Holiday SEO Keywords

Optimizing your blogs and landing pages with holiday-centric SEO keywords is a great way to get more traffic to your website. Adding holiday keywords to your metadata, product descriptions, URLs, and homepage will help you outrank your competitors and gain more web traffic.

4. Share Holiday-Centric Video Content

Video is king. It’s an interactive content format that continues to rise in popularity. With holiday-inspired video content, you can grow your online presence on YouTube, TikTok, and Instagram Reels. You can also keep your audience engaged with your offering. Here are some holiday marketing ideas you can use for video marketing:

• Top 5 gifts for your significant others
• Meet the team
• How to wrap the perfect gift
• Day in the life of working at your company
• Team member’s favorite gift and why

Get creative and add a festive touch to all the content you create during the holiday season. This is a great way to boost engagement and make your content more relevant.

5. Reward Customer Loyalty

Loyalty programs are designed to reward repeat customers. These special incentives will keep repeat customers coming back for more and make them feel appreciated for their loyalty. There are many ways to reward customer loyalty during the holidays. This includes:

• Special gift with purchase
• Secret sale
• Extended secret sale
• A point system

If you already have a reward, consider how you can adjust it to make it more enticing during the holidays. You give out extra points for holiday purchases or make points more valuable.

6. Create Evergreen Holiday Blogs

Instead of always coming to the table with new ideas for holiday campaigns, consider creating a few evergreen blogs or videos you can refresh every year. This is a great way to “recycle” the content you create and make content development easier during the busy holiday season.

Every year, you’ll want to refresh the content and add new keywords or products. This will help you maintain your position on the search engine results page and continue to boost traffic.

7. Switch Out Your Pop-Ups

Pop-ups are an interactive element to improve your conversion rates and boost sales. Instead of highlighting your everyday pop-ups, consider switching them out for a limited-time discount or a holiday offer. You’ll also want to add festive colors, messages, and images.

8. Create Gift Guides

Gift guides are holiday-inspired product pages designed to simplify the shopping process for the consumer. When you restructure your product offering to highlight gifts under a specific dollar amount or gifts for him, you can increase sales for certain products and streamline the gift shopping process.

Once you create your gift guides, you can repurpose this content for social media and email marketing. This is a great way to repurpose the content and ensure new and returning customers can explore your gift guide product choices. You’ll also want to add a gift guide section to your top navigation. This will ensure that your holiday content gets noticed by consumers.

9. Add Urgency to Your Promotions

Most individuals need their gifts to arrive before Christmas or Hanukkah. To ensure that the items they order from your website arrive on time, you’ll want to highlight the last day they can place an order.

You can use this to add a sense of urgency to your holiday promotional campaign ideas with a countdown clock in your emails and social posts. Don’t forget to adjust your language to ensure your messaging is timely and relevant.

10. Add a Holiday Twist to Your Homepage

Adding festive elements to your web design is a great way to get in the holiday spirit! The added touch shows web visitors that you have gifts, and your website is the one-stop-shop for everything they need. Here are some ideas to help you get started:

• Adjusting your navigation to highlight gift guides
• Highlight popular gift guides
• Add in festive colors and copy
• Adjust your homepage image
• Add animated holiday icons

Plan Your Holiday Marketing Ideas With Townsquare Interactive

The holidays are an exciting time for businesses. To ensure your brand is top of mind throughout the holiday season, you’ll want to stay innovative and creative with your holiday marketing ideas.

At Townsquare Interactive, we help small businesses revamp their holiday marketing campaigns. We’re here to help you fine-tune your holiday marketing strategies with expert social media, local SEO and business management services.

Contact us today to learn more.